Cairnpost
01 — Advertise

Advertise with Cairnpost

Three placements, sold directly to businesses across Regina and southern Saskatchewan, covering the newsletter, the podcast and our local news pages.

02 — Rate card

The full rate card

Weekday Brief Newsletter Credit$190 CAD

A sponsor credit plus a 40-word note placed in the Weekday Brief, our weekday-morning newsletter covering Regina civic business and neighbourhood news — council items, road and transit notes, and local happenings from the Cathedral neighbourhood through to Wascana.

The credit suits neighbourhood businesses, arts venues, restaurants and community associations who want a short, recurring mention rather than a display advertisement.

Runs for three consecutive weekday editions. Our editor reviews your 40-word note for length and clarity before it goes out, and you receive an open-and-click summary once the run is complete.

  • Three weekday editions
  • 40-word sponsor note, copy-edited by our newsroom
  • Open-and-click summary after the final edition
A laptop open to podcast recording software beside a coffee cup

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Trailhead Audio Sponsor Stone$540 CAD

Trailhead is our weekly podcast on life across Regina and southern Saskatchewan — conversations about the Warehouse District's small businesses, weekend trips out to Moose Jaw or the Qu’Appelle Valley, and the people behind local projects.

This placement gives you three host-read mentions, one per episode, placed at the midpoint where listeners are settled into the show. It works well for organisations that want a spoken, personal introduction rather than a printed one.

Before recording, we hold a short briefing call to confirm how you would like your business described, and you approve the script in advance. After each episode airs, we send you the listen count for that specific episode.

  • Three host-read mentions, one per weekly episode
  • Pre-recording briefing call
  • Script approval before each read
  • Per-episode listen counts
Two people recording a podcast conversation at a small studio table

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Cairn Partner Stack$1,080 CAD

The Cairn Partner Stack is our largest placement: a six-week package that combines a sidebar unit on our local news pages with four Weekday Brief credits, four Trailhead mentions, and one partner-labelled Q&A article written by our newsroom about your organisation.

It suits businesses and organisations that want a well-rounded presence with Regina and area readers and listeners over a full six-week stretch, rather than a single one-off mention.

The stack begins with a planning call to set the schedule across all four formats, includes a creative review before the sidebar and Q&A go live, and ends with a closing summary report once the six weeks are complete.

  • Six weeks of sidebar placement on local news pages
  • Four Weekday Brief newsletter credits
  • Four Trailhead podcast mentions
  • One partner-labelled Q&A article
  • Planning call, creative review and closing summary report
A small newsroom team gathered around a screen discussing coverage

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03 — Process

How a placement moves from enquiry to wrap report

  1. 01

    Enquiry

    You send the format and rough dates through the contact form or by phone during office hours.

  2. 02

    Assessment

    We check the publishing calendar and confirm which edition, episode or week fits.

  3. 03

    Scheduling

    A confirmation email sets the dates and the invoice details.

  4. 04

    Execution

    Your placement runs on the agreed edition, episode or page, usually within a few business days of creative approval.

  5. 05

    Handover

    You receive the open-and-click summary, listen counts, or the wrap report, depending on the placement.

04 — What's included

What every placement includes

  • A single point of contact at Cairnpost for the length of your run
  • Editorial review of sponsor copy before publication or recording
  • A confirmed schedule in writing, before anything runs
  • A summary or report once the placement is complete
  • An invoice matching the price shown on this page
  • No agency commission — placements are booked directly with us
Recording equipment set up for a podcast episode
05 — Who this is for

Who these placements fit

Neighbourhood retailers

Shops and cafes in the Cathedral neighbourhood or the Warehouse District wanting a recurring, low-cost mention.

Arts and community groups

Venues, festivals and associations around Wascana with an event or season to announce.

Regional businesses

Organisations serving Moose Jaw or the Qu’Appelle Valley that want reach beyond one town.

Not a fit for

National campaigns wanting broadcast-scale reach, or anyone needing same-day placement without lead time.

06 — Coverage

Where these placements are seen and heard

Cairnpost covers Regina and southern Saskatchewan, including the Cathedral neighbourhood, Wascana, Moose Jaw, the Qu’Appelle Valley and the Warehouse District. For the exact address and a map, see our location on the home page.

07 — Key figures

The facts we can give you

3

Placement formats

Mon–Fri

Office hours, 09:00–18:00

CST

No daylight saving, Regina

5

Named places we cover

08 — Formats

Materials and formats used

Newsletter

HTML email template, one sponsor block per edition, sent from our regular sending address.

Podcast

Studio microphone recording, edited into the finished episode by our audio producer.

Sidebar and article

A static image-and-link unit and a written article, formatted like our regular news pages.

09 — Pricing note

What the price includes

Each price above covers the format, run length and deliverables listed with it — there is no separate production fee for standard creative. A change in scope, such as adding an extra episode mention outside the Cairn Partner Stack, is quoted separately once we understand what you need. Final scope is always confirmed in writing before anything runs.

10 — Questions

Still have questions about a placement?

Our FAQ page covers scheduling, payment and cancellation questions in more detail.