A Regina , with advertising sold direct.
Cairnpost covers civic life and neighbourhood news across Regina and southern Saskatchewan, in print-style articles and a weekly audio show. Businesses in the Cathedral neighbourhood, Wascana, Moose Jaw, the Qu’Appelle Valley and the Warehouse District place their advertising here directly, without an agency in between.
Three ways to advertise with Cairnpost
Every placement is priced and described in full below. Open each row for the details, then request it from the contact section.
Weekday Brief Newsletter Credit$190 CAD
A sponsor credit plus a 40-word note in the Weekday Brief, our morning newsletter on Regina civic and neighbourhood news. Suits neighbourhood businesses, arts venues and community associations across the Cathedral neighbourhood, Wascana and the Warehouse District.
Runs for three editions and includes copy guidance from our editor and an open-and-click summary once the run is complete.
Trailhead Audio Sponsor Stone$540 CAD
Three host-read mentions in Trailhead, our weekly podcast on life across Regina and southern Saskatchewan, placed at the midpoint of each episode. Suited to organisations that prefer a personal, spoken introduction over a printed one.
Includes a briefing call before recording, script approval, and per-episode listen counts once each episode airs.
Cairn Partner Stack$1,080 CAD
A six-week package: sidebar placement on our local news pages, four Weekday Brief credits, four Trailhead mentions, and one partner-labelled Q&A article about your organisation, reported by our newsroom.
Includes a planning call, a creative review before anything runs, and a closing summary report at the end of the six weeks.
How we keep placements consistent
Every edition of the Weekday Brief and every Trailhead episode follows the same production checklist: an editor reviews sponsor copy before it goes out, an audio producer confirms the read schedule with the host, and the same style guide governs how a sponsor credit is worded from one week to the next. That is how a name-left, price-right listing here matches what actually airs or publishes — not a promise of results, just a fixed way of working.
What each format is built from
Newsletter
Plain-text-first HTML email, sent weekday mornings, with a single sponsor block per edition and no more than one advertiser per issue.
Podcast
A recorded studio read, roughly 20–30 seconds, scripted with the advertiser and approved before it airs.
Sidebar & article
A static image-and-link sidebar unit on local news pages, and one written Q&A article formatted like our regular reporting, labelled as partner content.
At a glance
Do you sell single ads?
Yes — the newsletter credit is the smallest unit, priced per three-edition run.
Can I combine formats?
The Cairn Partner Stack combines all three formats over six weeks.
Who reads the newsletter?
Subscribers across Regina and southern Saskatchewan who choose to receive it.
Where do I send creative?
By email once your placement is confirmed — see “What to send” below.
From enquiry to wrap report
- 01
Enquiry
You tell us the format and the dates you have in mind.
- 02
Coverage match
We confirm which edition or episode fits your timing.
- 03
Creative
You send copy or a script; we return it with edits for approval.
- 04
Publication
The placement runs on the agreed edition, episode or page.
- 05
Wrap report
We send a short summary once the run is finished.
Booking in three steps
1. Contact us
Use the form below or call during office hours.
2. Choose a placement
Pick the newsletter credit, the audio sponsor stone, or the full partner stack.
3. Confirm dates
We schedule your run against the publishing calendar and confirm in writing.
What we need from you
- A short description of your business and the offer you want mentioned.
- A logo or sidebar image, where the format calls for one.
- A billing contact and address for the invoice.
- For the audio placement, any names or terms you would like read a particular way.
Who this reaches
Cairnpost readers and listeners are based in Regina and the surrounding towns of southern Saskatchewan — people who follow civic council coverage, neighbourhood happenings in the Cathedral neighbourhood and Wascana, and stories filed from Moose Jaw and the Qu’Appelle Valley. Many first found us through the Weekday Brief; others listen to Trailhead on a commute or while doing chores.
We do not publish audience counts or growth figures. What we can tell you is the format each placement runs in, how long it runs, and what it costs.
Get in touch
Cairnpost requisites
- 1874 Scarth Street, 2000, Regina, SK S4P 4B3
- +1 306-546-6200
- [email protected]
- Monday – Friday, 09:00–18:00
- Central Standard Time (CST, no daylight saving) — Regina